
The Game We Play
In a nutshell, we are a sports management agency focusing on Southeast Asia, with reach spanning the globe.
We explore new opportunities for our players and managers, and help create their personal brand while assisting them with all aspects of their careers.
Our Philosophy
The Rookbook Way.


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Scout.
Market.
Sign.
Win.
We use advanced
metrics to scout for
Rooks.
All around the region.
We tailor-make
marketing packages
for scouting teams.
Fit for a king.
We connect our
Rooks with quality
teams.
Bridging the gap.
Our Rooks help
your team win more.
End of story.
Meet The Team
Jeff Lee
Partner
Having once aspired to become a football player himself, Jeff became keenly aware of the shortcomings of current sports agencies, and guides Rookbook to bridge this gap.
He supports Rookbook Sports to help players find unorthodox opportunities to advance their sporting careers.
Kim Ng
Marketing
A self-proclaimed sports aficionado, Kim worked as a digital marketer before shifting focus onto his passion.
He brings expertise and insights from various disciplines of sports, and melds it with his marketing experience to constantly redefine and disrupt the field of
sports marketing.
Oh Ji Heon
Legal Advisor
A passionate sports fan, Oh melds his sporting passion with an outstanding legal service. He comes with a wealth of experience in the sports industry as well, having provided his services to athletes in the K-League, KBL and KBO, as well as organizations such as the KFA, Seoul Sports Council and Pyeongchang Olympics.
He now serves as the legal advisor to Rookbook Sports, helping bring first-class legal advice to those ready to change the game.